Fake News

CLIENT / The Presidency of the Council of Ministers is the administrative structure which supports the Prime Minister of Italy. It contains those departments which carry out duties invested in the office of the Prime Minister. 

TASK / Create a campaign on the topic of fake news. An idea that raise awareness of the people to get informed and be wary of bad information.

SOLUTION / An advertising campaign that puts viewers in front of an important question: what if fake news had always existed? The campaign shows invented historical events to explain how important it is to have the right information. Fake news can change a story and our view of the world.


Presidenza Del Consiglio Dei Ministri


advertising, illustration